this is a good read about how the OTT (Over The Top) messaging market is shaping up and highlights something I totally forgot to be honest: the possibility of being acquired. who will go first?
The Almighty’s Blessings
Mobile messaging apps like WhatsApp has been on a tear lately, with Whatsapp growing its monthly active users from 200 million to 300 million in just four months. It should come as no surprise that WhatsApp is a prime candidate for acquisition, but there could be a lot more consolidation in the over-the-top communications world as well.
Recently I spoke to Andreas Bernström, CEO of Rebtel, an international VoIP communications company that was providing over-the-top services before the term OTT was ever coined. He shared his views on how the inevitable consolidation in the OTT market would shake out, including what companies he believes would be acquisition targets and what companies would not.
The messaging best, and all the rest
The top target on Bernström’s list is, of course, WhatsApp. Not only has the text messaging startup grown into a giant with a subscriber base rivaling that of…
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