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THE BUSINESS OF STREET FASHION IN ACCRA

this is a brilliant read. informative and on the ground. you can’t fake the funk!

far back at home (Ghana also for the uninitiated), my local tailor is right across the road from my family house. there’s one outfit I got him to make me that I’ve never worn… it’s too original for words. just waiting for the right time…… for freedom

The Almighty’s Blessings

ACCRA [dot] ALT Radio

Story by NANA OSEI KWADWO | Photography by SELORM JAY

The recent “rise of African Fashion” within global media is a bit of a dead tune in these parts. In Ghana, style has always been big news. The Internet makes all the difference now. Some fifteen years ago, you wouldn’t see the freshest Ghanaian designs on Instagram or Tumblr because all the fresh styles were on the streets.

The best designs are still on the streets. Street design shops, big and small, stock some of the finest locally made outfits in the city. Every minute someone from Ghana is posting a Look Book online allowing thousands  of people around the world to tap into Ghana’s style portal. Let’s not forget designer labels like Louis Vuitton slipping fashion aesthetics from Ghana onto the runway without acknowledging the origins.

African Victorian African Victorian

Ghana has a long tradition of customized clothing dating as far back…

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